The art of PITCHING

1. Explain yourself in the 1st minute - keep in mind your audience is waiting for you to answer 1 qn: What does your organisation do?

2. Answer the Little Man: Imagine the little man sitting on your shoulder whispering: "So what?"
Always answer the little man first.

3. Know your audience: what is important to your audience

4. Observe the 10/20/30 rule. 10 slides, 20 minutes, 30point font text. 10 slides are:
- Title, Problem, Solution, Business Model, Underlying Magic, Marketing and Sales, Competition, Management Team, Financial projection and key statistics, Current status, accomplishments, timeline and use of funds

5. Pitch constantly- the best way to achieve familiarity is to keep your pitch over and over again.

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