MrUpUpUp's Blog

1. Be Unique Are you offering something novel? After all, who will be interested in just anther clothes shop or shoe shop? Great customer service can be a novel factor for success. Anther way to be unique is to be contoversial: Does your product or service raise eyebrows? Find a great way to grab attention, just make sure it does not offend anyone. 2. Be ready for Prime Time How you present yourself as a business owner and your business is very important when you want to make the right impression on the right people. The media and potential customers will be interested in you. People are naturally attracted to interesting, dynamic people who present themselves well. Are you ready to talk to the media about your business? If you are shy or socially inept, consider investing in courses on social skills, presentation and public speaking. 3. Make a Difference to the world Creating a successful businees is good, making money is even better. But when you are offering concrete value

5 essential elements to your 1 page Business Plan a)       Vision: What are you building? b)       Mission: Why does this business exist? c)        Objectives: What results will you measure? d)       Strategies: What will make this business successful over time? e)       Action Plans: What are your business-building projects? Vision statement 1.    What type of company is this ? 2. What markets does it serve? 3. What is the geographic scope? 4. What customers will it target? 5. What are the key products and services? 6.What size will the company be in 3-5 years? 7. What will revenues be? 8. What number of employees do  you expect to have eventually? The mission statement should answer the following questions a. Why does this business exist? b.Who are you in service of? c.Why are you serving this customer? d.Why is this important, needed , or beneficial? e.What promise or commitment are you making to your customers? Objectives are graphical business results, they are intended to tell

1. Explain yourself in the 1st minute - keep in mind your audience is waiting for you to answer 1 qn: What does your organisation do? 2. Answer the Little Man: Imagine the little man sitting on your shoulder whispering: "So what?" Always answer the little man first. 3. Know your audience: what is important to your audience 4. Observe the 10/20/30 rule. 10 slides, 20 minutes, 30point font text. 10 slides are: - Title, Problem, Solution, Business Model, Underlying Magic, Marketing and Sales, Competition, Management Team, Financial projection and key statistics, Current status, accomplishments, timeline and use of funds 5. Pitch constantly- the best way to achieve familiarity is to keep your pitch over and over again.